Yahoo to introduce structured Web search
28 Nov 2007 - 10:30:50

John Ribeiro Tue Nov 27, 6:56 AM ET San Francisco - Users of Yahoo Search may soon be able to do a structured search around select terms, rather than navigate through a large number of search results. The company plans to offer a new structured search to make the Web easier to navigate. If a user enters the words "mobile phone" in the search box, for example, apart from throwing up the usual search results containing the word "mobile phone," Yahoo's new structured search will also offer pull down menus with choices including mobile phone brands, technologies, and specifications, and other features, said Ricardo Baeza-Yates, Yahoo's vice president of research for Europe and Latin America, in an interview. The feature is primarily suitable for e-commerce applications such ast usually write a query in proper natural language syntax, Baeza-Yates said. Yahoo is instead trying to use natural language technology to derive information on the intention of the query, and achieve be...

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