Microsoft To Create Search Research Center In Europe
30 Jun 2008 - 09:03:19

By W. David Gardner Tue Jun 17, 11:59 AM ET Microsoft reported Tuesday that it will open a Technology Center in Europe as the company stepped up its effort to catch in online searching capability. The new center will be "designed to help accelerate Microsoft's investments in Live Search and disrupt the search and advertising marketplace to the benefit of both the consumer and the advertiser in line with Microsoft's recent announcement in the U.S. of Live Search cashback," the company said in a "Success in search in Europe is paramount, and we see the investment in this new Search Technology Center as an important step in doubling down our long-term investments," said Kevin Johnson, Microsoft's president of the Platforms and Services Division, in a statement. The company has not decided on a location for the new facility, but hopes to have it open in its fiscal year ending June 30, 2009. Microsoft noted that it acquired Norway-headquartered in January. Stephen Arnold, managing director of Arnold IT and the author of several books on online searching, said the move, as outlined in its release, "doesn't make any sense to me" and added that the pace of rolling out the STC seems "leisurely" given the intensity of Microsoft's battle with Google. "Microsoft appears not to be going to rely on Fast's Web crawling and indexing system, which is scalable and can compete with Google," said Arnold. "Fast has big brains in search and it doesn't make any sense not to make b...

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