Google Dominates Mobile Search
30 Jun 2008 - 09:03:16

By Marin Perez Tue Jun 17, 4:59 PM ET easily outpaced its competitors in the mobile market for the first quarter of 2008, a new study from revealed. The study said had 61% of the market. was in second place with 18%, and MSN ranked third with just 5%. Mobile searchers use Google an average of nine times a month, with Yahoo users searching 6.7 times per month. The majority of mobile searchers were looking for general information, while 29% of Google users and 24% of Yahoo users were seeking local information. As more feature built-in GPS, the mobile search market is expected to be very lucrative because of location-based advertising. "Mobile looks like it will ultimately be the highest of ad rates," Google CEO Eric Schmidt recently . Google already has about of the Web search market, and the company has made some strategic moves to stay on top of the mobile search market. One key was becoming the default search on the Apple iPhone. In February, the search company it had seen 50 times more searches on iPhones than any other mobile handset. As part of the , Google has positioned itself to be the default in select Sprint handsets. The company also hopes to draw more mobile searchers with its upcoming Android mobile operating system. Yahoo plans to roll out its in the second quarter of this year to target the mobile search market. But both companies have room for improvement in terms of user experience, according to Nielson's study. Only 44% of mobile Google users and 40% of mobile Yahoo users rated their experience toward the high end of the scale. Average (Not Rated)class="whatsthis" ( ) Related Searches: See all of the latest BMW models on Yahoo! Autos. Get an alert when there are new stories about: - - id="copyright" Copyright © 2008 .

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